diff --git a/srcpkgs/chromium/template b/srcpkgs/chromium/template
index b34ad0dbef6..9dc48aaeb6f 100644
--- a/srcpkgs/chromium/template
+++ b/srcpkgs/chromium/template
@@ -51,8 +51,13 @@ pre_configure() {
 do_configure() {
 	local conf=""
 
+	if [ "$XBPS_TARGET_MACHINE" = "i686" ]; then
+		# Use linker flags to reduce memory consumption
+		LDFLAGS+=" -Wl,--no-keep-memory -Wl,--reduce-memory-overheads"
+	fi
+
 	unset CC CXX
-	export -n CFLAGS CXXFLAGS
+	export -n CFLAGS CXXFLAGS LDFLAGS
 
 	# Google API keys (see http://www.chromium.org/developers/how-tos/api-keys)
 	# Note: These are for Void Linux use ONLY.
@@ -152,7 +157,11 @@ do_configure() {
 
 do_build() {
 	unset CC CXX
-	export -n CFLAGS CXXFLAGS
+	if [ "$XBPS_TARGET_MACHINE" = "i686" ]; then
+		# Use linker flags to reduce memory consumption
+		LDFLAGS+=" -Wl,--no-keep-memory -Wl,--reduce-memory-overheads"
+	fi
+	export -n CFLAGS CXXFLAGS LDFLAGS
 	ninja -C out/Release ${makejobs} chrome chrome_sandbox chromedriver
 }